Case Study - Medway's premier destination for pickleball and tennis

Overview

Jimmy’s Pickleball and Tennis, Medway’s premier destination for racket sports, approached us to create a modern, user-friendly website that would serve both as a marketing platform and a comprehensive booking system for their members. The club, founded in 2016 by Jim Barton, needed a digital solution that would reflect their commitment to making pickleball and tennis accessible, inclusive, and enjoyable for all ages and abilities.

The project required a dual focus: creating an engaging public-facing website to attract new members and developing a robust booking system for existing members. We designed a clean, modern interface that effectively communicates the club’s community-focused ethos while providing easy access to session bookings and membership management.

For the public-facing aspect, we created dedicated sections highlighting the benefits of both pickleball and tennis, featuring testimonials from the community, and showcasing the club’s inclusive approach to sports. The design emphasizes the club’s commitment to accessibility and community building, with clear calls-to-action for new members to join sessions.

Understanding the importance of community engagement, we integrated social proof throughout the website, featuring testimonials from various community members and organizations. This not only builds trust with potential new members but also reinforces the club’s positive impact on the local community.

The website was built with performance and accessibility in mind, ensuring fast loading times and compliance with web accessibility standards. This is particularly important given the club’s commitment to inclusivity and serving members of all ages and abilities.

The end result is a comprehensive digital platform that effectively serves both the club’s marketing needs and its operational requirements, helping to grow the local pickleball and tennis community while maintaining the welcoming, inclusive atmosphere that Jimmy’s is known for.

jimmyspickleballtennis.co.uk

• Web Development
• Booking System
• Sports Club
• Member Management